Matter

I’ve had the pleasure of working with Matter, developing and expanding the vision for the design look and feel as well as establishing the infographic illustration style of their brand.

The aim was to encourage people to take steps to reduce their microplastic output, look into solutions and get involved in research. The idea for all outputs was to communicate the heavy topic of microplastic pollution in a way that was easy to digest whilst remaining playful yet optimistic. This was achieved through the use of the brand’s particle graphic, bold colour to highlight information, simple iconography and positive imagery.