Gulp.

Building upon the work carried out for Matter, I worked on developing and pushing the look and feel for the brand of their home laundry microplastic filter: Gulp. The brief was to ensure that Gulp had its own visual language whilst keeping a clear connection to the Matter brand through its playful yet optimistic approach.

The aim for all design outputs was to ensure all content was easy to digest in order to promote their Kickstarter campaign. This was achieved through clear iconography and designs which highlighted the product’s USPs through infographics, charts and statistics.