Lounge Cafe Bars

During my time at Common Ground Communication, I managed and led on many design briefs for Lounge Cafe Bars, working from concepts through to artworked outcomes. With each brief, we aimed to push the brand further and continued to build on the playfulness of it.

The idea behind the brand was to reflect on the welcoming feel of the restaurants, using retro pattern elements to match the black and white family photos (which can be found on the walls of the restaurants). These photos are used as characters for the design assets. The characters paired with bright colours, retro pattern elements and warm textures form the fun and recognisable Lounge brand.