Forest Holidays

Whilst at Common Ground Communication, I worked with the team to reposition Forest Holidays with a new brand that focussed on their new core proposition: ‘Forest Feeling.’

We captured this proposition through the use of a clean design style with a new and natural colour palette and strong typographic layouts. We used iconography known as ‘forest elements’ to frame designs and focussed imagery on awe inspiring shots of the forests and cabins. From location maps to on site materials, we ensured people felt connected to the Forest and that ‘Forest Feeling’ that you get from a Forest Holidays trip.